Site Logo

Hello, you are using an old browser that's unsafe and no longer supported. Please consider updating your browser to a newer version, or downloading a modern browser.

Gathered here are seventeen sound investment principles that will help people make sensible choices for financial security. What is surprising, however, is how applicable these principles are to life.

Sir John Templeton, founder of the Templeton Mutual Funds, shares the basic rules he has used to create the world’s best-performing mutual funds. For the first time, the underlying moral or spiritual principle is also explained to investors.

Through the inspiration of this accessible book, we can see how interconnected our money is with the other choices we make in our lives. Through a consistent pattern of decision making, we can learn to judge the true value of our investments—materially and spiritually. Using these simple guidelines, we can learn to create peace and harmony in our approach to life and, at the same time, create financial security.

Back to Tabs

Requesting an Exam Copy

Exam copies are sent to professors who would like to review the book before deciding whether to use it in a class. To request an exam copy, you must fill out the form below. It will automatically be sent to a staff member.

In our efforts to stay green, reduce expenses, and maintain scholarly accessibility, we are sending examination copies as electronic downloads in the Adobe Digital Edition format for a 90-day review period. If you have any trouble accessing the book in this format, please contact us and we will send a traditional copy of the book instead.

If you chose to review the electronic version of the book and adopt the book for one of your courses, upon notification by you or your bookstore, a traditional bound book will be sent to you free of charge.

Requesting a Desk Copy

Desk copies are complimentary books sent to professors who have already adopted the book for a course. To request a desk copy, please fill out the form below. It will automatically be sent to a staff member.

Proceed to Form

Back to Tabs

Introduction / 1


1. Invest for maximum total real return. / 17

2. Invest—don’t trade or speculate. / 23

3. Remain flexible and open-minded about types of investments. / 29

4. Buy low—at the point of maximum pessimism. / 35

5. Search for quality when buying. / 41

6. Buy value, not market trends or economic outlook. / 47

7. Diversify. / 53

8. Do your homework or hire reliable experts to help you. / 59

9. Monitor your investments. / 65

10. Don’t panic. / 71

11. Learn from your mistakes. / 77

12. Use prayer to gain perspective and quiet your mind. / 83

13. Recognize the difficulty of outperforming the market. / 89

14. An investor who has all the answers doesn’t even understand the questions. / 95

15. There is no free lunch. / 101

16. Do not be overly fearful or negative. / 107

17. Those who do good do well. / 113

Sir John Templeton / 119

About the Author / 121

Back to Tabs